For Insurance Agencies
BY APPLICATION · ONE AGENCY PER TERRITORY

The acquisition infrastructure that writes
high-ticket premium on demand — or you don't pay.
Without shared leads, without relying on referrals.
Installed in 7 days.

15 minutes · no pitch · just a plan
Established book of business
Launched in 7 days
One agency per territory
PROVEN RESULTS

Real agencies. Real revenue. Real receipts.

Not vanity numbers. Not screenshots from 2019. These are agencies running our Built to Scale™ system right now.

FLAGSHIP RESULT · 57 DAYS
$60,000
added to Kenny's pipeline in his first 57 days.
150 leads, 87.5% more volume, 64.2% lower CPL.
$8.11 CPL57 days150 leads
DECEMBER · HOME & AUTO AGENCY
146
exclusive leads at $4.72 each.
+50.5% volume-41.4% CPL
TOTAL PREMIUM · ONE CLIENT
$1.14M
in new personal lines premium, written without cold calling.
Mar–MayZero cold dials
FIRST 24 HOURS · THOMAS
2
appointments + 6 leads on day one.
$5 CPL0 ramp time
ANDREW · MONTH 3
$13K
in commission in his third month alone — how the pipeline compounds over 90 days.
Strategy → execution
COMPOUNDING · MONTH-OVER-MONTH
$9.06
CPL — improved every single month.
+6.5% volume-6.6% CPL
HOME & AUTO SPECIALIST · 90 DAYS
$412K
in new household premium from one channel.
38 households quoted11 bound
MEDICARE · SHOW RATE
81%
appointment show rate after nurture went live.
was 43%0 manual follow-up
LIFE & FINAL EXPENSE · MONTH 2
7.4x
return on ad spend, commission-basis.
$2.1K spend$15.5K commission
HEALTH & MEDICARE · PIPELINE VALUE
$1.9M
in active quoted premium at day 60.
100% exclusive2 producers
IN THEIR WORDS

Trusted by personal lines agencies across the US

★★★★★

The ads don't look like insurance ads, and that's the point. They're always pushing out new ones on repeat so we're never running the same thing for long.

Home & Auto Agency, TXProducer
★★★★★

The dashboard is the part I didn't expect to care about. I can see cost per lead, quote ratio, and what bound, without asking anyone.

Personal Lines Agency, CAAgency Owner
★★★★★

Kickoff Monday, running by the end of the week. I'd budgeted a month of setup and it just didn't need one.

Life & Final Expense Agency, ILPrincipal
★★★★★

Exclusivity is the whole thing. Nobody else in my territory is working these leads, so I'm not the fourth call they've had that morning.

Medicare Specialists, NECEO
★★★★★

Lead quality is what changed. My producers stopped filtering junk and started quoting households we actually want to write.

Home & Life Agency, FLOwner
★★★★★

Tracking finally matches reality. When I see 22 bound in the dashboard, my AMS says 22 — that was never true with our old vendor.

Health & Medicare Agency, OHOperations Director
15 minutes · no pitch · just a plan
IS THIS FOR YOU?

Built for a specific kind of agency.

We say no more than we say yes. If you're a fit, you'll know in 30 seconds. If not, we'll tell you fast.

The old model fails two ways
Shared lead lists and aged data, sold to every agency in your zip.
A pipeline that lives and dies on referrals and renewals.
This is you if
  • You run an established agency writing real premium volume (not brand-new)
  • You're tired of shared lead lists, aged data, and price-shoppers
  • You want full visibility into your lead-gen ROI, not monthly reports
  • You value infrastructure over tactics and long-term leverage
  • You're ready to invest to own — not rent — your pipeline
  • You'll provide data and access so we can hit the numbers
If you're serious about scaling and ready to invest, book the call.
This is not you if
  • You're looking for a quick fix or the cheapest option
  • You're brand-new or writing little premium volume
  • You need volume over quality — any lead, any price
  • You prefer DIY and don't want a partner optimizing
  • You won't provide data or access for proper tracking
  • You want a cheap "set it and forget it" subscription
If that's where you are, no hard feelings — bookmark us and come back later.
15 minutes · no pitch · just a plan
HOW IT WORKS

Three steps. Then you own it.

01

We find your dream clients

AI-driven targeting puts you in front of exclusive, ready-to-quote prospects.

02

We install the full system

Your complete acquisition infrastructure, launched in 7 days, end to end.

03

You own a predictable pipeline

Exclusive, compounding, and yours forever — no renting, no lock-in.

15 minutes · no pitch · just a plan
WHAT PARTNERS SAY

Real agencies. Real feedback. No scripts.

"More clients in 2.5 months than I got myself in 4 years."
Since I've been working with Brian, my client base has gone absolutely out of this world. We're in the process of closing a deal that will add hundreds of new households. The biggest thing? Support. He's there 24/7.
RM
Ryan Marriott
Owner
"Leads come to us automatically now."
We used to spend hours a day chasing leads. Now they come to us, automatically. Brian set up a system that brings in qualified home & auto shoppers ready to quote — hands-off, in the background.
AD
Alan Diamond & Mason Silvia
Co-owners
"Huge boost in sales. Very professional."
Having recently started with the Sore Thumb team, we've seen a huge boost in our sales. The team are very professional in all areas and take on board everything we say.
CA
Carlos Alvarez
Director
"Financially, it just makes sense."
Brian has been great to work with. Communication is always there. I'm happy with the amount so far — financially it just makes sense for me.
SF
Seth Fenn
Owner
AFTER YOU APPLY

From application to live system. 5 steps.

We don't waste your time. Here's the exact path from clicking apply to a fully installed pipeline.

STEP 01

You submit your application

5 quick questions. Takes under 60 seconds.

60 SEC
STEP 02

You book your call

Pass the questions and you're taken straight to the calendar — pick a time on the spot.

INSTANT
STEP 03

Strategy call with our growth team

15 minutes. We walk through your current setup, identify the gaps, and show you exactly what we'd build.

15 MIN
STEP 04

Custom system proposal

You see what we'd build, expected results, timeline, and investment. No mystery. No pressure.

SAME DAY
STEP 05

Installed in 7 days. Live forever.

If you move forward, we install the full Built to Scale™ system. Launched in 7 days. Owned by you.

7 DAYS
STILL HAVE QUESTIONS?

The honest answers. No sales fluff.

What happens on the diagnostic call?
As soon as you pass the application questions, you're taken straight to my calendar to book — no waiting to hear back. On the call itself we walk through your current lead-gen setup — what you're running, what it costs, how many leads you're getting, and what conversion looks like from lead to quote to bind. Then we identify the gaps and show you exactly what we'd build.
Will this disrupt our current operations?
No. We integrate with your existing setup and handle the buildout behind the scenes. You provide access to ad accounts and lead tracking — we don't require you to pause campaigns or overhaul your process. Most agencies are up and running within 7 days.
How quickly will we see results?
Most agencies see improved cost per lead and lead quality within the first 30–45 days. Significant pipeline impact typically happens within 60–90 days. The system compounds over time as the optimization feedback loop runs.
How is this different from shared lead vendors?
Lead vendors sell the same lead to 5 or 6 agencies. You're competing for attention, and half the time the prospect has already bound with someone else. We build you exclusive inbound — leads are yours alone, targeted to active home & auto shoppers ready to quote. No competition. Higher pick-up. Better bind rates. One agency per territory.
What do we need to provide on our end?
Access to ad accounts, CRM/AMS, and lead tracking so we can set up proper measurement. Someone available for the weekly check-in call. That's it. We handle strategy, execution, tracking, optimization, and reporting.
How do you ensure the leads are qualified?
You define what "qualified" means for your agency — coverage type, household profile, intent, timeline. We build the pre-qualification process into the funnel so tire-kickers get filtered out before they ever hit an agent. Only the right prospects make it through.
What results can we realistically expect?
Agencies running Built to Scale™ typically see CPL drop from $30–$50 to $4–$12 within 60–90 days. Lead-to-quote ratios improve to 25–35%. Volume increases 50–87% while CPL drops 40–65%.
How do we get started?
Click the button below to apply. 5 quick questions, takes about 60 seconds. Pass them and you're taken straight to my calendar to book your diagnostic call on the spot.

Stop relying on vendors. Start owning your pipeline.

You've seen the results. You've read the testimonials. You know this works. The only question left: are you ready?

15 MINUTES · NO PITCH · JUST A PLAN